Our longtime client Inovex was renaming and rebranding to Naryant. As its Sanskrit name suggests, Naryant combines the creative power of humans (“nar”) with the power and infinite capacity of machines (“yant”). And it does so with empathy and humanity at its core. The Naryant brand embodies this founding story and human sentiment. 

INVOLVEMENT
Brand Identity
Website Design + Build
Print Collateral
Illustration/Iconography

W naryant.com

Brand Identity

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The aesthetic of the logo is technical yet approachable, with the two n’s hinting at the larger story to be told. Within the wordmark (Naryant) the n’s are representative of two beings looking at one another in conversation; Company+Audience, Client+Team, Human+Machine. Always in collaboration. The “n” also serves as the brand icon, holding the story in a singular snapshot.

Website Design+Build

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The Naryant website was a complete rethink from the ground up. The brand positioning and the company's growth strategy is carefully considered within the user experience. The site strikes a balance between tech forward and human empathy through its visual sensibility and overall flow.   

We’re a creative studio specializing in Branding & Design with a fine point on identity, digital and storytelling.