Lume Luxe asked us to translate its original candle concept into an individualized (and easy) aromatic adventure. Our own adventure began by creating the brand’s identity and collaborating on nearly every aspect of its launch, including designing and developing an intuitive ecommerce platform.

INVOLVEMENT
Brand Identity
Brand Story
Photography & Illustration
ECommerce Design + Build

W lumeluxecandles.com

Brand Identity

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We started by redesigning the Lumé Luxe logo and establishing a new brand guide featuring signature fonts, colors, and graphics. Beyond visually differentiating the brand within a saturated market, the holistic identity provided a considered foundation for everything from the brand’s social presence and its website to its packaging and unboxing experience.

Brand Story +
Photography/Illustration

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We then combined copywriting with product+lifestyle photography and custom illustrations to bring the brand’s emotionally provocative story to life. Altogether, we were able to authentically capture the brand, as well as powerfully communicate its innovative product concept and differentiating features.

EComm Design+Build

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The Lumé Luxe website was the final piece in the launch puzzle. Its interface was strategically designed to balance memorable brand storytelling with an effective shopping experience that converts browsers to buyers. To facilitate this journey, we developed the entire site on Shopify, assisting the Lumé Luxe team in the ecommerce platform’s 360-degree set-up.

We’re a creative studio specializing in Branding & Design with a fine point on identity, digital and storytelling.