We were hired by MLSE to create a strong image and personality for Lake House, a Premier Membership Club located within Budweiser Stage. With the passion points of music, design and fashion as our springboard, and a trendsetting target audience of creators and innovators we chose a bold, type-driven visual language inspired by raw, vintage rock posters.

INVOLVEMENT
Brand Identity
Website Design
Print Collateral
Promo Items
Social

Brand Identity

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The logo is intentionally streamlined and direct. The bold Lake House wordmark is paired with a flag, a symbolic icon referencing the flags flying high at the end of lake house docks across Ontario. With clean lines, the flag acts as a dynamic visual container for musicians and concert photography.

Digital Brand Guide

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At their best, brand guides are living, breathing entities, designed to grow and adapt. That’s why we create online brand guides using a digital platform, which also ensures that our clients don’t have to search for a lost PDF to confirm the correct font or color. The guide we created for the Lake House team can be easily shared and modified live, with changes immediately visible to all users.

We’re a creative studio specializing in Branding & Design with a fine point on identity, digital and storytelling.